Don’t worry baby, it’s gonna be alright Uncertainty can be a guiding light (U2, Zooropa, 1993)

The city lights defeat the darkness, overwhelming in a city so vast like Berlin, with no obstacles so that you can see the universe meet the horizon at the borders of the city. I took a stroll after a day of work, from the library in the east side where I was working, until Charlottenburg former centre of the west. Once you had to see the cities if you wanted to see the future. As I am walking I am asking myself whether that still stands true.

Zooropa was a futuristi album conceived at the time when the wall had collapsed, and so the world as we knew it. The two Berlins where coming together and so was Europe. The future was progress, democracy and technology when it hadn’t lost yet its aura of wonder. It amazes me how that album was already exploring the problem of sensorial overload of new media. That was prior to world-wide-web, and I wonder what we could have thought of social media and artificial intelligence.

I am spending a week in Berlin to work on some personal projects, collect my thoughts, work on some new ideas. I know the city and I don’t mind staying the day at the library working. I have not fear of missing out. I enjoy immersing myself in the life of Berliners as I join their commute in the morning, and getting lost somewhere in my evening walks with no pre-defined destination. I love Berlin because I can text a friend who I haven’t seen in years, and they will invite me to join their plans for the evening itself.

I you wanted to see the future, you had to look at the cities, and I’ve come to Berlin. In the evening I am reading the struggles of Germany in this moment. I wonder wether the future we immagine has never happened or is sill yet to come. I am taking distance from the thesis of Mark Fisher and Bifo Berardi on the disappearance of future. The current scenario shows that future (intended as possibility, alternative) hasn’t disappeared. It may be we don’t like possibilities that are in front of our eyes, and we don’t want, or don’t know yet how to propose a better alternative. I think it is pa position of comfort rather than truth.

My room tonight is quiet and I could extend the same thought to the city. Berliners are kind. The city is vibrant yet most of of its cultural activity is understated. Regardless of the mess and tragedy that can be observed in the streets, I think theres is hope. Hope alone is not sufficient, but there must be hope.

The new edition of my digital home is a space to chart the questions, experiments, and collaborations that shape my craft. Expect dispatches on product strategy, learnings from the field, and open notebooks capturing work-in-progress.

Each article in this journal will favour depth over speed. I plan to explore the systems behind the work, the tools that keep teams aligned, and the narratives that help ideas resonate.

If you would like to follow along or start a conversation, feel free to reach out. I am always keen to hear from folks building intentional experiences.

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Feature	Description	Status
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The summer evening is dark and pleasantly warm, as I am not used to it anymore. While the music has stopped, the crowd is still hanging in the park¹ walking the geometric pathways carefully sculpted in the vegetation. The meadow is blossoming for the city insects and the brand-new skyscrapers surround the piazza as if they were to protect the quiet. I haven’t been here since my master’s studies, thirteen years ago. This area was a shapeless working site, that didn’t betray any of his future intentions. I want to cherish this atmosphere of suspension, but a sense of perspective inevitably pervades my experience. As I stroll around, it feels like I am going over every single step of the decade-long journey that leads me here again.

I have been invited by POLI.design² to speak to their Master Students about my own experience and how the discipline developing, being a former student myself. I have been actively reflecting on my work and the status quo of the discipline for a few years now, so putting together the material for my speech was relatively simple. I had only to commit to the written words some of the ideas that slowly took shape in my head over a long time. I thought this was a good forum and for me a good opportunity to start disclosing my opinions. I will publish my speech here, later on.

Many times over the years I have been reflecting on my work. I always thought that this introspection on the discipline was necessary and to be cared for, and deserved more The medium is the message. Social media turn information into noise, the conversation into jabber, opinions into the simplest ontological statements shouting- I speak/post, therefore I am. As I was feeling drowning in this ocean of noise, I less and less participated in social media, until completely abandoning them. Unfortunately, my hiatus also coincided with a more conflictual experience with writing, that became exclusively private. However, I have been missing an outlet for my work, as confrontation is necessary. Hence I decided to redesign my website to record my work, which I am launching on this occasion.

I designed this version of the website to host work-in-progress projects as I am working on them and to host some of my critical reflections on the work and the discipline itself when I think they are ready to be shared in public. I have added a blog section as I want to re-establish a deeper connection between the written word and the long form. For the moment, I am planning to write in English, but there could be exceptions for the Italian language if needed. Even if my stance on social remains the same, I believe there is value in creating a community and keeping readers posted on updates. For this reason, I have decided to experiment with a mailing list, which I want to edit with the same care as the rest of the content on this website. It is a project, likely to evolve over the months after this release.

As I am walking through the evening a comparison with the working sites I used to cross as a student is inevitable. I can see the vagueness of possibility pervading an evening like this one. I can see hopes and dreams, fear of the unknown and genuine excitement as I have found in the questions of students that respectfully approached me after my presentation. I can see the same curiosity, and eagerness to experiment and to start the next project that still keeps me connected to the discipline today. A stronger sense of perspective is inevitable though. What’s been built is informing a clear point of view. A critical mindset is to inform

Footnotes

1. Parco Biblioteca degli Alberi, Milano. Designed by Petra Blaisse and Piet Oudolf, Wikipedia ↩

2. Post-graduate school in Design of the Politecnico di Milano, Website ↩