With 20 years of experience supporting clients in innovation across sectors like IT, Hospitality, FMCG, and Financial Services, I find myself most comfortable at the crossroads of designer, hacker, and constant learner.
While my work has evolved over the years, I maintain a hands-on approach. I believe there are no shortcuts to innovation—no secret formulas or magic methods. Success comes from great curiosity, a willingness to continuously learn, dedication to the craft, and a readiness to get one's hands dirty.
Explorations of future and progress through collaborative musical structures.
I have worked across diverse sectors including IT, hospitality, FMCG, telco, financial services, retail, and beverages. My projects range from designing experiences for airport hotels and developing music technologies for bowed instruments to creating modular furniture systems.
You are open to experimentation and hacking, if you want to think long term and strategically, but also pragmatically about the constraints of productions. Work with me if you are passionate about what you are doing, and got disilluded by who promised measurable results and then walked away when things got tougher.